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Role of Link Popularity in getting Top Google Rankings
Link popularity has assumed tremendous
importance for getting good ranks in Google now a days. In fact,
what started as a friendly reciprocal link exchange program among
various webmasters has now become a sub-industry within the SEO
industry itself, with thousands of link farms popping up every day,
claiming to provide 100s of "quality industry-related links/trade
leads" for huge sum of money! Yes, if you are interested in getting
top ranksin Google, then you must pay effort in building up links
for your site. But, first the basics.
How many sites link to your site? In other words,
state the link popularity health of your site. Have you ever been
asked this question? And, did not know what to say?
Go to Google. Type in link:www.cnn.com in the search
box. The number that Google throws up, namely, 115,000 (on the blue-colored
bar present on top of the page) at the time of writing this article,
is the total number of sites that are currently linking to www.cnn.com,
and which have been indexed by Google. In other words, this number
can be greater than 115,000, or more than 115,000 sites may have
currently linked to www.cnn.com, but it won't show up with the (link:
www.cnn.com), because those sites are not in the Google's Database.
Methodology for building
link popularity through Reciprocal Link Exchange Programs
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Create a html page, preferably named as "Resources/Links/Partners"
and place a link of this page from Index Page of your site.
This page should never be more than 1 click away from the index
page of your site, else webmasters won't be interested in participating
in the reciprocal link exchange program.
-
Target both "industry-related" and "non-industry-related"
websites as your link exchange partners. For example, if you
are providing SEO services, then try getting links from "industry-related
websites (i.e. websites dealing with SEO, maybe your business
rivals). This is important, because if 10 of your rival (here
SEO) sites give link to your site, then Google will surely pay
importance to your site, because getting links from rival companies
are difficult. Your site MUST be of some high caliber, else
the other 10 sites won't have linked! Also, try procuring general
links as well.
-
Always exchange links with websites which have high PageRank
(PR) (at least 4, the more the better!) (both Index Page as
well as Resources/LinksPage of the Link Partner's site should
have PRs of >=4)
-
Have a link code ready for participating in link exchange
program. Here is a sample link code for a SEO company.
<a href = http://www.search-engine-optimization-ranking-placement-services.com
title = "search engine optimization ranking placement services">Search
Engine Optimization, Ranking, Placement Services</a> -
Offers Search Engine Optimization, Ranking, Placement Services
to get top ranks in various Search Engines.
Always prefer a text link (as given above) in comparison to
a banner link, where your chance of Google spiders, i.e. Googlebot
finding the potential keywords is limited only to the "alt tag"
of the banner. Also, Google pays importance to the text of the
incoming link/anchor text (i.e. the incoming link text must
contain high potential, relevant keywords), so develop a link
text with title ("search engine optimization ranking placement
services") which will help you in Google Ranking.
-
Refrain from java script link code because Google spiders
find it difficult to index.
-
There are various ways of approaching and procuring potential
link partners. Firstly, how to get industry related websites
to link to yours? Suppose, "search engine optimization", "search
engine promotion" and "search engine ranking" are 3 of your
core keywords. Go to Google. Type in each of the three keywords,
and find the top 10 sites for each keyword. Now, you have 10
* 3 = 30 websites. Visit the links page (if applicable, since
some sites refrain from participating in link exchange programs)
of each of the 30 sites, and note down all the sites that are
linking to these sites. For example, if each of these 30 sites
have 10 sites linking to it, you have 10 * 30 = 300 potential
websites to exchange links with. (Please note that our experience
shows that conversion rate of successful link exchange is 1
in 4-5, i.e. if you approach 4-5 websites, 1 site will ultimately
provide you with reciprocal link, so in order to get high incoming
links, you must research extensively and find more potential
link partners. Also, as mentioned above, always try to exchange
links with websites having PR >=4).
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If you request a link to a top-level page or the homepage
of your site, this will have a positive effect on this page.
If the PageRank™ of this page increases, then the page
below it will increase (if the internal linking structure is
correct), but it will still be one PageRank™ number below
the page above it that was linked to.
-
Manually submit the page to Google where your link partner
has placed the link of your site.
For example, if your link partner's website
is www.abc.com and he has placed your website in his resources
page, namely, www.abc.com/resources.html, then go to http://www.google.com/addurl.html
and submit www.abc.com/resources.html. It is very essential
for getting good ranks in Google that you submit the page where
your site has been placed by your link partners.
Importance of Messageboards,
General Forums and Guestbooks
Of late, you will find that some websites belonging
to the "most-highly-competitive" industries (e.g. casino gambling
industry, domain registration and web hosting industry) that have
achieved top ranks through links from messageboards, general public
forums and guestbooks. These techniques are sometimes highly profitable
for Google Ranking and hence, it is wise to do some research in
Google and find some popular messageboards/forums/guestbooks which
are already in Google's Index. Here also the target should always
be to get messageboards/forums/guestbooks which have a minimum PR
of 4. After finding the potential messageboards/forums/guestbooks,
submit your site's information, containing a description and URL
in those messageboards/forums/guestbooks.
For example, let's say www.messageboard.com is
a popular messageboard
After you have submitted your site's information
in www.messageboard.com, it will generate a URL, say, www.messageboard.com/msgboard/1.html
where your site has been placed. Here also, you need to submit this
newly-generated URL (i.e. www.messageboard.com/msgboard/1.html)
which contains information and links to your site to Google (http://www.google.com/addurl.html)
for achieving good ranks in Google.
Note
: Try targeting messageboards of educational (.edu)/governmental
(.gov) institutions since they usually have high PRs and receive
huge amount of traffic every day.
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