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5 Points for Developing Search Engine Friendly Content
Content development is one of the key elements
for search engine optimization. Other than helping the page to get
better ranking in the search engine, content is instrumental for
transforming a visitor to a customer. For developing
search engine friendly content, certain guidelines that need to
be followed in accordance with the ethical SEO practices.
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Original Content - The most important
part of developing content for search engine optimization is
to write original content. Plagiarism has been there
in the SEO industry from the early days. Copying content from
the website that has good search engine ranking, is a common
practice. This practice has serious effect on the ranking itself.
Search engines, especially Google, take harsh steps for plagiarism
in web content. They lower the ranking of the sites and even
ban the sites in extreme cases. Check content duplication at
http://www.copyscape.com.
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Content Size - The next most important
thing is the size of the content or number of words for
a particular webpage. Primarily the size of the content is based
on the competitiveness of the keyword. It is important to write
meaningful and informative content within the stipulated word
limit.
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Keyword density - Keyword density, that
is the ratio of number of repeatations for a particular keyword
and content size, is another important aspect of developing
content for search engine optimization. The keywords should
seamlessly integrate with the content.
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Variation of Keywords - Along with repeating
the keywords, it is effective to use variants of the
keywords in the content. By variants we mean words that are
closely related to the particular keyword for which the page
is being developed. For example, let's say a page is developed
for the keyword "real estate dealer." It will be effective
if the words "real estate agent", "dealer of
real estate" and "realtor" are included in the
content.
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Flawless Content - Another important
aspect of developing search engine friendly content is writing
error free content. Misspelled words or typing errors
can damage the feel of the page as well as affect the search
engine results.
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